— MY CONTRIBUTION

Marketing management

Copywriting

In 2008, I had the honor of managing brand for the Star Wars: The Force Unleashed game for iPhone and mobile. (I'm a huge Star Wars fan!)

To amp up enthusiasm for the game ahead of its launch, we partnered with Motorola to create a "Unleash Your Force Skills" promotion at the CTIA conference. This included an advertisement at the conference for the challenge and a free 16x20 poster we passed out to attendees. Additionally, we promoted the game and other Star Wars content in a double-page mash-up ad that ran in GamePro Magazine.