Matt DeVaney

QuickBooks Payroll

First Time User Email Campaign

— MY CONTRIBUTION

Content strategy

Copywriting




Payroll can feel like a daunting task. Even more daunting, setting it up for a first run on your computer. The QuickBooks Assisted Payroll team wanted to ease the anxiety that new users might be experiencing with an email series (12 emails in all) designed to welcome them to the product and offer encouragement and support as they complete payroll setup milestones.

QuickBooks Payroll Welcome Email (#1 in series)

QuickBooks Payroll Tax Setup Email (#4 in series)