— MY CONTRIBUTION

Content strategy

UX writing

QuickBooks users complete the Payments application flow, get approved, and they’re ready to accept major credit cards. Now what?

The QuickBooks Payments team wanted to find a way to motivate users who successfully complete the Payments application flow to start using the product.

We hypothesized that if we transformed the (then) terse approval confirmation page into a content-rich welcome page with calls to action leading directly into the product, users would feel more encouraged to start taking payments.

In a separate project, we also scripted and produced the four 60-second how-to videos that appear in the "Get to know Payments" section of this page.