— MY CONTRIBUTION

Copywriting

In 2019, Intuit granted Apple users’ accounting software wish by re-introducing QuickBooks for Mac – a product the company had discontinued three years earlier. My job was to help get the word(s) out that QuickBooks for Mac was back.

The campaign included in-product (QuickBooks) targeted sales messages, a dedicated QuickBooks for Mac landing page, and these social media ads for Instagram.