Matt DeVaney

Deadliest Catch

Marketing Deadliest Catch Game for Mobile

— MY CONTRIBUTION

Marketing management

Copywriting




Based on the hit reality TV show, the Deadliest Catch game for iPhone and mobile made its debut in April, 2010. For the game’s marketing, we partnered with the Discovery Channel for a promotion at their annual CatchCon event in Seattle. We coordinated ads that appeared online and on

social media. We also created this full-page ad that ran in GamePro Magazine and the Official Star Trek Magazine (yes, there was once such a thing).